Thai PBS has joined forces with the Takraw Association of Thailand and a network partners, to prepare cutting-edge technology and provide bilingual commentary (Thai-English), aimed at elevating the sepak takraw competition to an audience of sports fans around the world, with the live broadcast of ‘Cheer for Thailand in the 38th Thai King’s Cup Takraw Competition’ from July 22-27, live from Hat Yai Hall, 5th floor, CentralPlaza Hat Yai, Songkhla Province.
On July 15th, 2025, the Public Broadcasting Service of Thailand (Thai PBS), working with the Takraw Association of Thailand, the Sepak Takraw Federation (ISTAF), the Songkhla Provincial Administrative Organisation and network partners, announced their cooperation in broadcasting the Sepak Takraw World Championship.
The 38th Thai King's Cup 2025, or The ISTAF World Sepaktakraw Championship, involving 18 international teams at Thai PBS, which will be held from July 22nd-27th, 2025, will be broadcast live on the online platforms of Thai PBS and VIPA.me
The 38th King's Cup Sepak Takraw World Championship 2025 is a team sepak takraw competition, with leading national teams from South Korea, Laos, Japan, Singapore, Brunei, Malaysia, Vietnam, India, Myanmar, Thailand, Pakistan, Iran, Bangladesh, Australia, Nepal, Taiwan, Sri Lanka and France taking part, featuring more than 500 athletes and coaching staff. This year, the competition was held in Hat Yai District, Songkhla Province
The goal is to expand the sport’s fan base in the province.
In line with the policy of promoting the city as a sports hub, it also presents an opportunity to elevate sepak takraw to the international level, thereby promoting tourism.
The event was attended by Mr. Anupong Chaiyarithi, Deputy Director General of Thai PBS, Mr. Thana Chaiprasit, President of the Takraw Association of Thailand, Mr. Somporn Chaibangyang, Honorary Advisor to the Songkhla Provincial Administrative Organisation, Mr. Boonchai Lopipat, President of the International Sepak Takraw Federation (ISTAF) and Mr. Supoj Tumpracha, Director of the Sports Excellence Development Department, who confirmed the readiness of all sectors that will jointly organise the live broadcast of the competition for a global audience.
Mr. Anupong Chaiyariti said, “In 2025, this is the first time that Thai PBS has been honoured to broadcast a sepak takraw competition at the international level. Thai PBS views this as a good opportunity to develop its potential in live broadcasting. Full clarity and readiness are provided by various technologies, such as augmented reality (AR) technology, to combine and present the competition details during the live broadcast. Modern CG has more features to amaze the audience.”
“We enhance the enjoyment of watching the live broadcast to the fullest with dual-language commentary, featuring both Thai and English, catering to viewers from all countries,” he added.
Mr. Anupong concluded by saying, “ As a public media organisation, Thai PBS is proud to play a role in promoting sepak takraw and its cutting-edge technology on the global stage, reinforcing our commitment to advancing the soft power of sports on the global stage. Audiences can watch the coverage anytime, anywhere, commercial-free, via Thai PBS's online platforms and the VIPA streaming application.”
Thai PBS is broadcasting live coverage of the 38th Thai King's Cup Sepak Takraw World Championship across all four categories of standard international Sepak Takraw competitions:
1) MIX QUAD EVENT (Mixed 4-player team), 2) QUAD EVENT (Male and Female 4-player team)
3) REGU EVENT (Individual Male and Female Takraw team), 4) TEAM EVENT (Male and Female team series), on the following dates and times:
Live broadcast schedule of the 38th Thai King's Cup Takraw World Championship
July 22-27, 2025, 8:30 a.m. onwards
- Facebook: Thai PBS, Thai PBS Live Sports
- YouTube: Thai PBS
- TikTok : Thai PBS, VIPA
- www.VIPA.me or download VIPA Application at https://download.vipa.me
Special Broadcast Highlights:
Don’t miss additional live coverage of the championship on July 26, 2025, at 2:00 p.m. on ALTV Channel 4: Fun Learning TV, and again on July 27, 2025, at 2:05 p.m. on Thai PBS Channel 3. Join us in cheering for Team Thailand as they aim for victory in this prestigious tournament.
For full broadcast details and updates, please visit:
www.thaipbs.or.th/TakrawKingsCup2025
