"Thai PBS Learning Space for All"

Vision

To be a public media institution that strives to promote a just and an informed society.

Mission

To provide innovative and comprehensive broadcasting services of high standard based on code of ethics, public interest and cost-effectiveness.

Objectives

• To encourage public awareness and participation in the building of a just and democratic society through bold and impartial reporting with public interest at its heart.
• To educate, inform and entertain every sector of the society with an aim of promoting quality citizenry.
• To inspire and encourage imagination and creativity.
• To contribute to a sense of identity, cultural diversity and social harmony.
• To reflect social diversity and provide space for minorities and specific groups with an aim of promoting public participation both at the local and national levels.
• To help forge understanding and good relationship both at the local and global levels.